Last updated: 13/08/2021

Our promises

We are Reasonable electronics LTD ("we", "our", "us") and operate under the name of Feathertail.

We're 100% committed to keeping your data safe and secure.

If you have any worries about your personal information feel free to reach out through email hello@feathertail.co.uk, we'd be happy to answer any questions you have!

“Personal Data” shall be construed as any information relating to an identified or identifiable natural person.

While using our websites it is possible for a user to submit Personal Data to Feathertail. Feathertail will only collect Personal Data on the basis of a user’s active submission of Personal Data through our websites; that is, all Personal Data that Feathertail collects from users on our websites is submitted with the users’ positive knowledge of the submission.

Why we need your information

There may be times when you give us 'sensitive' information and we protect this data like it's our own. We only ask for the essentials and we use your data to provide you the best service possible. The table below shows why we need this information:

Who we share your information with

Your trust means everything to us, so we will only share your personal data with a selection of our most trusted partners.

These companies include:
Search Engines and Analytics providers
Fulfilment Partners
Anyone who you give us permission to share your info with

We partner with selected third-party vendors, such as Google Analytics, and others, to allow tracking technologies and remarketing services on the Site through the use of first party cookies and third-party cookies, to, among other things, analyse and track users’ use of the Site, determine the popularity of certain content and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor or the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

For the purpose of:

Website Performance Analytics
Processing your orders - payment providers & couriers
Customer support - online chat, reviews
Tackling fraud - cyber security & law enforcement agencies
Website hosts & maintenance 

Finally, we'll also share your information to comply with the law, to enforce our Terms and Conditions and protect the rights, property and safety of the Feathertail team, our customers and others.

How long we hold onto your data for

We'll only keep your information on file for as long as you are a customer. If you haven't logged onto our website for two years we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our support team and request to delete all the information we have on you.

In some circumstances, like cases of anti-money laundering or fraud, we may keep data longer if we need to or the law says we have to.

Marketing

If you have opted in to our marketing messages you'll receive updates by email and text on product launches and promotions.

No longer want to receive updates from us? Just click on the unsubscribe link at the end of every email, or alternatively email us at hello@feathertail.co.uk.

Also stopping marketing messages will not stop order related updates.

Your rights

You have a right to:

·        Access the personal data we hold about you

·        Be informed about how your personal data is being used

·        Update incorrect data we have on file

·        Request to delete your information on file

·        Stop all direct marketing communication

·        Complain to your data protection regulator (ICO)

·        Feedback - good or bad! ✔✖

If you simply need us to explain anything mentioned above or you're concerned about your personal data please reach out to us by email hello@feathertail.co.uk.

Changes to this policy

We'll post any changes we make to our privacy notice on this page and if they're significant changes we'll post it on the Feathertail website and let you know by email.

Cookies

For our cookies policy please click here.